JA Hart apprenticed as an electrician in Albuquerque where he began calling on the Coca-Cola franchise there. He eventually saved enough money to buy the rights for Santa Fe and northern New Mexico.
JA opened the Santa Fe Coca-Cola bottling “plant” in 1919 on Montezuma Ave with a hand-cranked filler. Bottles were washed by hand. Initial capacity was 15 cases a day.
It didn’t take long for the company to outgrow its new digs and in 1964 building on the current facility began. “There was nothing out here then. We had to put in all the utilities, everything,” said JA’s granddaughter Kathy Hart